Discover what it takes to win on Amazon and how to convert unauthorized 3P sellers to new top line revenues at grater profit margins
Do You want to learn how 3P sellers are controlling your brand and revenues on marketplaces like Amazon?
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At PPD, we love working with Ayolab for 3 reasons. Number 1, we do get a better understanding of the marketplace on Amazon. Number 2, it doesn’t stop at the birdseye view but we can drill down into the details when it comes to 3P players versus us as a 1P player in a nongated environment. Very important for us. Number 3, we do have a strong collaboration and future needs are being met very quickly by the Ayolab team.
The key success factors were (i) close collaboration with authorized 3P seller CloudTail, (ii) dedicated internal resource for brand protection, (iii) weekly detection of unauthorized sellers through Ayolab technology, (iv) systematic cleanup process with Amazon leveraging tools such as the Brand Registry.
Ayolab is part of our recurring internal processes. Their monitoring of our Amazon assortment allows us to identify unauthorized sellers and offers each week in order to get them delisted from Amazon.
CEO and Co-Founder, Ayolab
Christophe Le Houédec is a BCG alum, a former Director at Amazon and the co-founder and CEO of Ayolab, an e-commerce analytics company working with global clients such as L'Oréal. Christophe has 10 years + of experience in e-commerce, with a focus on marketplaces such as Amazon, Rakuten, and Mercado Libre. Christophe was also a board member at BHG Groupe, a leading e-commerce player in Scandinavia, listed on the Stockholm stock exchange, and worked on e-commerce strategy topics with PE funds such as Eurazéo, Advent and Tikehau
Emmanuel is a highly experienced lawyer, whose practice focuses on sports law, competition law and commercial law.
In the field of competition law and commercial law, he mainly focuses on antitrust and commercial litigation (both before competition authorities and judicial courts), merger control and state aids, in various sectors (mass distribution, entertainment, media, industry, energy, etc.), both in France and at an international level.
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